The survey is designed to focus on what matters to all cricket fans – whether you are an avid fan who likes are formats of the game, county cricket champions or those who love the shorter versions – and this is your chance to get involved in what is included in the latest survey from the very beginning.
We want to ensure we cover everything that you find yourself tweeting about, talking about with your mates or thinking about when out for a walk.
PLEASE BE AWARE THAT THESE ARE JUST THE THEMES OF THE SURVEY AND THE ACTUAL QUESTIONS WILL BE DRAFTED BY OUR FULLY RATIFIED MARKET RESEARCH TEAM AND SHARED AS USUAL THROUGH OUR SURVEY TOOL.
All we want here is to know if you think there is anything else we should be including in the survey as we write it.
Topics so far include:
Fans intentions – are you intending to come back to cricket? Watch in ground / engagement on screen, papers, or broadcast / membership of cricket organisations / play cricket – how much time / less or more than previously and the reasons behind where fans are at
Will also have to look at pandemic implications here – for example not attending matches due to travelling on public transport / or not being sure because don’t know how it will look / not being able to sit with friends etc
County membership – are you a member / are you considering becoming a member? Have you given up your membership this season and the reasons behind this?
TV Rights – looking at Free to Air – Channel 4 / highlight packages on BBC but also subscription services – what is paid for / feelings towards cricket being on the likes of BT Sport / Sky / Amazon Prime etc and is this good or bad for the fan? Talking about broadcast money and the impact that has on cricket
Ticket prices – discussion on ticket prices (for this season i.e., International matches) and what prepared to pay
Scheduling – looking at how this season has shaped up for men and women’s first-class cricket – the impact on the different competitions / what you would have liked to see / long term discussion on counties
The Hundred – how are you feeling about the new competition / have you purchased tickets / do you have a team? Impact of The Hundred on existing fan engagement with the game
Diversity and inclusion – understanding of how welcoming and accessible you’ve found your experiences of cricket and if you’d be interested in finding out more on our Every Cricket Fan initiative
Tours – how interested are you in going overseas to watch England play if you can do so?
County Championship 2022 – what you’d like to see in 2022, what you will go to watch and when
Freedom on Information – are you keen to understand more about how decisions are made by the governing bodies and the research behind it?
Role of the fan – seat at the table / the role of the CSA and why it’s important we work together as a community to grow numbers and so grow our voice within the game
Got something to add or say – please do so in the Comments section below or email us at firstname.lastname@example.org
Whilst you are here, don’t forget to join up to the Cricket Supporters’ Association so we can tell you when the survey is live. It’s free to join – just click here: https://www.cricketsupporters.com/register/